Graccioza, from Portugal, was founded by Sorema in 1974.
The brand focuses on creating a luxurious and comfortable bathing experience, offering a refined range of premium bathroom textiles including bath mats, towels, bathrobes, and bathroom accessories.
Since 1975, Graccioza has been producing bath mats while continuously innovating in design and manufacturing craftsmanship. Known for its softness, absorbency, and durability, the brand quickly gained international recognition and became well appreciated in high-end markets worldwide.
Today, Graccioza is managed by the third generation of the family, continuing its commitment to quality and attention to detail. The brand is dedicated to providing luxurious bathroom products for customers who value refined living and everyday comfort.
